International Consumer Behavior for Customer -myassignmenthelp

Question: Discuss about theInternational Consumer Behavior for Customer Satisfaction. Answer: Customer Satisfaction Abstract Customer satisfaction is a very essential aspect that should be taken into consideration by every organization. The marketing concept gives main focus on orientation of the consumers. The enhancement in the customer satisfaction can be done by enhancing the quality of the product and by providing effective services to the consumers. The main aim of this paper is to elaborate the satisfaction level of customer. Customer satisfaction is considered as a very important element that should be taken into consideration by every organization. The enhancement in the customer satisfaction has led to increase in the profitability of the organization. It is analyzed that the customer satisfaction is beneficial for the customer as well as for the organization. The profitability of the organization is dependent on satisfying the customers. If the customer is satisfied with the product then it can give enhancement in the profitability and growth of the organization. Customer satisfaction can be enhanced by giving promotions and discounts to the consumers. Satisfaction level of the consumers is very beneficial for the organization, as the profitability and growth of the organization depends upon the level of satisfaction the customer possessed. If the customers are satisfied with products and services they will buy the product again and again. It is seen that the consumption pattern of the consumers increase with increase in level of satisfaction (Bharati Chaudhury, 2015). The satisfaction of the customer can be measured by taking into consideration the products and services that are supplied to the consumers. Customer satisfaction is related with the number of customers who attained the great experience with the firm and its products. The rating or the feedback that is given by the customer plays a great role to evaluate the performance of the organization. It is also referred to as repurchase behavior and also it is considered as mouth to mouth referrals (Solomon, 2014). The concept of customer satisfaction originated from the word customer loyalty. It is a psychological theory of customer to enhance the trust in the companys product and in the company brand. Customer loyalty is considered as a state of continuity that is concerned with the behavior of the consumer. Affective component is related with the attitudes of the consumer towards the company and also the employees who are working in the organization. Due to the increase in competition level it is seen that customer satisfaction plays a great role so that the organization can easily attain goals and objective in an effective manner (Oliver, 2014). To compete in the market the main responsibility of the organization is to make customer satisfied with the product that are offered in the market. The marketing cost is reduced when there is customer loyalty related with the company. Loyalty of the consumer towards the company helps to reduce the marketing cost and also helps to protect the company from the increasing competition level. The main element that helps the organization to increase the core competitiveness and also to enhance the long term business performance is concerned with the loyalty of the customer towards the product. It is seen that if the customer is satisfied with the product or the product satisfy the needs of the consumer, then the product can be successful in the market (Orel Kara, 2014). Customer satisfaction is an element that is very useful to be taken into consideration to implement proper marketing strategy. The strategies are based on analyzing the needs and wants of the consumers. The customer satisfaction is a concept that is based on promoting the product in the market. It is seen that the consumer will be only satisfied when the product fulfills the needs and requirements of the consumers. The concept of customer satisfaction is taken into consideration by every company, so that the profitability of the organization can be accessed. The quality is the major element that enhances the level of satisfaction of the consumers (Scherer, Wnderlich Wangenheim, 2015). Customer satisfaction is influenced by the value that is offered and also the product that is offered to the customer of the best quality. Consumers are more concerned about the quality of the product. If the quality of the product is good, then it is seen that the customer attain the satisfaction leve l and if the product that is offered by the company is not good then it can be very difficult for the organization to survive in the market. So the company should give main focus on enhancing the quality of the product, because the satisfaction level is based on the product of the quality. Customer satisfaction is referred as a marketing term that evaluates how products or services are supplied by the company to meet the expectation of the consumers. Satisfaction of the customer is very important because it gives marketers and owner the business metric so that they can easily manage and improve the operations of the business (Goetsch Davis, 2014). In todays scenario customer satisfaction is an aspect that is taken into consideration by every organization for attaining growth and profitability of the organization. Customer satisfaction provides an opportunity to the company to measure the expectation level of the customers. It is related with the factors like quality of the product, the quality of services that are provided and also the price of the product. The organizations always use surveys to analyze the satisfaction level of the customers. The surveys are used to collect the information about the likings and disliking of the consumers and also take into consideration the consumption pattern. The surveys that are conducted are based on the quality of the product, value of product related with price, product availability and also effective services that are provided by the consumers (Mithas, Krishnan Fornell, 2013). The expectation level that is set by the company is analyzed by taking into consideration the level of satisfaction of the consumers. The companies now a day give focus on the need and requirements of the consumers. If the product which is introduced in the market is according to the need and wants of the consumers, then the organization can easily attain success in the market (Rubin, Fernandes Avgerinou, 2013). To satisfy the consumers it is very essential to analyze the needs and wants of the customers. There are various models that are made to define customer satisfaction. The models that are developed are service profit chain model in which the relationships between the profitability, customer loyalty is established. Customer is considered as an asset to an organization. If they are not satisfied then it can be very difficult for the organization to sustain in the market (Fullerton, 2014). Customer satisfaction is a term that is related with marketing and it considers the expectation level of the consumers. It is very essential as it gives marketers and the owners of the business an idea that how to manage the operations of the business. It is seen in the survey that out of 200 marketing managers, 71 percent answered that the customer satisfaction is very useful to manage and monitor the activities of the business. The important points that describe about the importance of the customer satisfaction are that it is a process of repurchase intentions and loyalty (Fang, Chiu Wang, 2011). The satisfaction of the customer is analyzed by asking the customer to rate out of 10. If the customer rate 7 then it can be considered that the satisfactory products or services are provided and it give direct indication that the consumer will come back to repurchase the item. Customers who rate 9 are the potential and these types of customers should be given more focus. These are the co nsumer who enhances the profitability of the organization. If the customer rate 6 it is a warning signs that a customer is unhappy or it is a stage where the consumer will consume less products of that company. These types of the customers are needed to be mentioned in the watch list so that it can easily be analyzed that why they are unsatisfied with the product. In a competitive market the competition is for the customers and differentiation is analyzed in the behavior of the consumers. The companies who sustain in the competitive environment are the one that enhances the satisfaction level of the customers as a key element of business strategy (Dabholkar, 2015). It is analyzed that the price of the product is not the important factor which is related with the customer satisfaction but the quality of the product plays a great role. Customer satisfaction is the element that is used to minimize the customer churn. To track the customer satisfaction the new processes can be taken into consideration to enhance the overall quality of the customer service. Customer satisfaction also plays a great role to reduce the negative word of mouth. To minimize or to eliminate the negative mouth of word it is very necessary to measure the level of customer satisfaction. Tracking that is linked with changes help to search about the customers that are happy with the product or services offered by the organization. It is seen that to attract customers towards a product it need and covers a huge cost. The organization implements a different marketing strategy that attracts customers towards the products (Claiborne Sirgy, 2015). To retain the customers in the organization it is seen various strategies are adopted like the blogs are used to educate the consumers, email promotion vouchers are send to the consumers and also many surveys are conducted to find out the appropriate outcome. Organization tries to enhance the level of customers by giving offers and discounts on the products (Bansal Taylor, 2015). If the consumers are satisfied and happy with the product then the inducement to buy the product arises between the consumers. The satisfaction level of the consumers depends upon the strategies that are implemented by the organization. It is not only the method that measures the customer loyalty or identifies the unhappy customers but it enhances the revenue of the company. It is a main point that helps to induce the customers to buy more and more product of that company (Collier Bienstock, 2015). Customer satisfaction is a measure of how the products and services are given by the company to meet the expectation of the consumers. The basic objective of customer satisfaction is that it drives profitability. A customer who is satisfied will get attracted towards the product again and again. If the consumer comes back then it can enhance the profitability of the organization. Satisfaction is very important to minimize the consumers uncertainty about the company honesty and also the ability to offer the products and services correctly by considering the marketing concept. Customer satisfaction is concerned with the frequent purchases that the consumers do with loyalty. Consumption of goods and services is taken into consideration by the consumers. At the time of consumption the person accesses the goods that are offered and also it gives direct effect on the consumption pattern (Huang, Yen, Liu Huang, 2014). The purchase satisfaction is the ratio that is related with the expectations of the buyer and the quality of the product. If the expectation does not meet then the consumer feel disappointed and when the consumer feel satisfied with the product then it is analyzed that the purchasing pattern of the consumer enhances. The customer satisfaction degree is based on the decision to re purchase and to give recommendations to its friends and relatives. To make the consumer satisfied the marketing manager should try to reflect the features and also reality of the goods. There are many retailers that understate the qualities of the buyer so that the consumer can attain pleasure of shopping (Bansal Taylor, 2015). Satisfaction of the product is dependent on re buying behavior of the consumer, if the consumer is satisfied and the product satisfies the needs then it can be seen that consumer come back to avail the products or services that are offered by the organization. For example : It is see n that the choice of the customer while purchasing a car states that there is direct connection between the satisfaction level of the consumer and also the desires that is related with purchasing the product. The customers who are unsatisfied give reaction in a different manner. One can stop utilizing the good or can return the goods that do not satisfy the needs of the consumer. The consumers also have the right to complaint against the product if the quality of the product is not according to the expectation of the consumers. If the customer is not satisfied with the product then it will give negative impact on the goodwill of the product (Jahanshani, Hajizadeh, Mirdhamadi, Nawaser Khaksar, 2014). So, it is very necessary to give focus on enhancing the level of satisfaction of the consumer, so that the company can easily attain success in the market. Satisfaction is connected with the subjective perception of how the manufacturer meets the needs of a consumer. The main key element for the business is the satisfied consumers who are committed towards the organization. If the accurate measurement of the satisfaction level of the customer is done then it is seen that managers cannot make corrective decisions about the needs that should be improved for the products and services. The investigation on the customer satisfaction is best for the organizations as it helps to attain the goals by giving assistance to the users of the product (Agnihotri, Dingus, Hu Krush, 2016). It is seen in many investigations that technology factor and service quality has a great role in enhancing the level of customer. As the consumer searches the product online and if the reviews that are given by the customers are good, then the consumer purchase the goods. The business is fostered by seeing enhancement in the customer satisfaction level. The consumers purchase the product online also that needs a high level of satisfaction. If the customer is not satisfied then they will be not willing to pay in advance, so in this it is very essential to create a good image of the product in the market. Trust and risk is considered as a psychological concept that identifies the customer online purchase behavior. Trust is a key function that should be there in every consumer. If the consumer does not possess trust for the company then they will not buy the product (Luo Homburg, 2013). Conclusion So, the strategies that are adopted by the company should give main focus on enhancing the trust between the employees. Customers are considered as a source of organization life, the need and wants of the consumers should be taken into consideration at the time of making business marketing. To attract the consumers it simply means that the organization can easily compete with the competition level that is prevailing in the market (Srivastava Kaul, 2014). The service quality management can enhance large scale of satisfaction level of the customers. If the organization attains the connection between the customer satisfaction and loyalty then the marketing strategies can achieve global customer satisfaction and loyalty in future. So, it is seen that the company should give main focus on enhancing the level of customer satisfaction so that the growth can be attained of the organization in an effective manner. Customer satisfaction is an important aspect that should be taken into conside ration by every organization. Without customer satisfaction no organization can compete in the competitive environment. For the survival consumers are very essential for the organization (Thaichon, Lobo, Prentice Quach, 2014). References Agnihotri, R., Dingus, R., Hu, M. Y., Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, 172-180. Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. InProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference(pp. 75-82). Springer, Cham. Bharati, P., Chaudhury, A. (2015). Product customization on the web: an empirical study of factors impacting choiceboard user satisfaction. Claiborne, C. B., Sirgy, M. J. (2015). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer, Cham. Collier, J. E., Bienstock, C. C. (2015). A conceptual framework for measuring e-service quality. InCreating and Delivering Value in Marketing(pp. 158-162). Springer, Cham. Dabholkar, P. A. (2015). How to improve perceived service quality by increasing customer participation. InProceedings of the 1990 academy of marketing science (AMS) annual conference(pp. 483-487). Springer, Cham. Fang, Y. H., Chiu, C. M., Wang, E. T. (2011). Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice.Internet Research,21(4), 479-503. Fullerton, G. (2014). The moderating effect of normative commitment on the service quality-customer retention relationship.European Journal of Marketing,48(3/4), 657-673. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Huang, C. C., Yen, S. W., Liu, C. Y., Huang, P. C. (2014). The relationship among corporate social responsibility, service quality, corporate image and purchase intention.International Journal of Organizational Innovation (Online),6(3), 68. Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. Luo, X., Homburg, C. (2013, May). Neglected outcomes of customer satisfaction. American Marketing Association. Mithas, S., Krishnan, M. S., Fornell, C. (2013, May). Why do customer relationship management applications affect customer satisfaction?. American Marketing Association. Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Orel, F. D., Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market.Journal of Retailing and Consumer Services,21(2), 118-129. Rubin, B., Fernandes, R., Avgerinou, M. D. (2013). The effects of technology on the Community of Inquiry and satisfaction with online courses.The Internet and Higher Education,17, 48-57. Scherer, A., Wnderlich, N. V., Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.Mis Quarterly,39(1). Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Srivastava, M., Kaul, D. (2014). Social interaction, convenience and customer satisfaction: The mediating effect of customer experience.Journal of Retailing and Consumer Services,21(6), 1028-1037. Thaichon, P., Lobo, A., Prentice, C., Quach, T. N. (2014). The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns.Journal of Retailing and Consumer Services,21(6), 1047-1058.